So you want to build your artist brand and start gaining more fans, right? Well, you’ve come to the right place. Using tools like TuneCore, you have everything you need to start promoting your music and connecting with new listeners. The key is leveraging social media and smart marketing to spread the word about your music.
In this article, we’ll walk through some tips and strategies to build your brand using the power of social media. With TuneCore handling the business side of getting your music on all the major streaming platforms and stores you can focus on what matters: engaging with your fans and growing your audience. It’s time to start thinking like an entrepreneur and become the CEO of your music. Are you ready to take your artist brand to the next level? Keep reading to learn how TuneCore’s marketing tools and social media can help launch you into the spotlight.
Leverage Social Media to Connect With Fans and Build Your Brand
With TuneCore, you have everything you need to build your brand on social media. Focus on the platforms where your fans are: Twitter, Facebook, Instagram, and YouTube are all great for musicians.
Post regularly to stay engaged with your followers. Share photos and videos, promote your new releases and shows, and repost fans. Engage with comments and messages your fans will appreciate your responsiveness.
Use hashtags to increase visibility. Research popular hashtags in your genre and include them in your posts. This makes you more discoverable to new potential fans.
Run social media contests and giveaways. Offer free downloads, merch, or tickets to your next show. Contests are a great way to increase likes and follow and get people talking about you.
Optimize your profiles. Choose profile photos, cover images, and bios that reflect your musical style and brand. Link to your TuneCore music and videos so new fans can easily listen and watch.
Collaborate with other artists. Duet on TikTok, repost each other, tag each other in posts, or even release a new track together. Cross-promotion helps you tap into each other’s audiences.
With consistency and engagement, you’ll build real connections with your fans on social media. And with TuneCore’s tools to distribute your music everywhere, your brand and fanbase will keep growing. Keep at it you’ve got this!
Use TuneCore’s Marketing Tools to Expand Your Reach
TuneCore offers some powerful marketing tools to help spread the word about your music. Here are a few ways you can utilize them:
Use TuneCore Social to schedule posts across platforms
With TuneCore Social, you can schedule posts to go out on Facebook, Instagram, and Twitter all at once. This makes it easy to keep your fans engaged without having to log in to each network separately. You can promote things like:
- New releases
- Behind-the-scenes photos
- Tour dates
- Blog posts
Run social media contests and giveaways
Doing social media contests, giveaways, and promotions is a great way to increase engagement and gain new followers. TuneCore lets you create social media contests directly through their website. You can give away things like free downloads, merch, or tickets to your next show.
Share your music everywhere
Through TuneCore, you can distribute your music to major streaming services like Spotify, Apple Music, YouTube Music, and more. Make sure you’re actively promoting your music on all the platforms it’s available on. Share links to your songs and albums on all your social media profiles and in your email newsletters.
Start an email newsletter
Email newsletters are one of the most effective ways to stay in touch with your fans. Use a service like Mailchimp or Constant Contact to start building your email list. Promote your newsletter on social media and at your live shows. In your newsletters, share the latest on your tours, releases, and activities to keep people engaged with your music.
With the right social media strategy and marketing tools, TuneCore can help take your music to the next level. Consistency is key, so commit to regular posting and engagement across all platforms. In no time, you’ll gain new dedicated fans and build momentum for your artist brand.
Develop an Engaging Content Strategy to Promote Your Music
As an artist, your social media profiles and online content are essential for building your brand and connecting with fans. TuneCore gives you the tools to develop an effective content strategy and promotion plan.
Focus on posting 2-3 times per week to keep followers engaged without overloading them. Share things like:
- Teasers and snippets of new music to build hype
- Behind-the-scenes photos and videos from the studio or shows
- Cover songs or live sessions to showcase your talent
- Messages or stories to give fans a glimpse into your creative process
Cross-promote by posting the same content across multiple platforms like Facebook, Instagram, and Twitter. This extends your reach and makes you easier to find. Tag @TuneCore in your posts so they can help amplify them too.
Run social media contests and giveaways to increase likes, comments, and shares. Offer exclusive merch, free downloads, or tickets to your next show. Creative competitions where fans submit things like cover art or remixes are also highly engaging.
Hashtag campaigns are an easy way to get discovered by new potential fans. Come up with a branded hashtag related to your new single or album release and encourage followers to use it. Repost some of your favorites.
Social media is all about building real connections and community. Engage with your followers by replying to their comments and messages. Thank them for streaming your music or coming to your shows. Make them feel like they have direct communication with you as an artist.
Using tools like TuneCore along with an authentic social media presence is key to establishing yourself as an artist. An engaging content strategy that gives fans an inside look at your creative life and process will turn casual listeners into dedicated supporters of your brand.
Conclusion
At the end of the day, you have the power to shape your artist brand and promote your music on your terms using the tools at your disposal. While the big labels and traditional gatekeepers still hold sway, independence has never been more possible for creators than right now. With distribution handled by TuneCore and social media in the palm of your hand, you have everything you need to build a grassroots following and take control of your career. Stay consistent, engage with your fans, promote your new releases, and keep putting in the work every day. Success may not happen overnight, but with passion, dedication, and the right mindset, you absolutely can turn your artistic dreams into reality. The future is unwritten, so get out there and make it yours. You’ve got this!
